Digital marketing for US businesses
Digital marketing for a business should do one thing: bring in leads and sales at a cost that makes sense, not clicks and likes that look good in a report. Asvir has been running campaigns since 2018. We have launched 115+ projects across 12 business niches, our clients see an average ROMI of ×2.47, and we manage $723K in ad spend, so we know how bids, audiences and conversion rates behave in different industries.
What sets us apart is that marketers and website developers work on the same team. When ads show that a landing page is losing leads, our developer fixes the form the same day instead of waiting on another contractor. One point of contact, shared KPIs and fast A/B tests let us improve both the campaigns and the site they send traffic to. Our team is based in Kyiv and works remotely with clients in the US and worldwide.
Which channels to choose
The right channel depends on how your customers look for a solution. If demand already exists and people type queries into Google, search ads deliver results fastest. If you need to reach people who are not searching yet, social ads do the job. SEO builds a steady, long-term traffic base, and email drives repeat purchases. Here is how each channel fits:
- SEO services put you at the top of Google, Google Maps and AI search, with steady traffic and no cost per click, though results build over months.
- Google Ads management covers Search, Performance Max, Shopping and YouTube, with leads starting in the first week.
- Paid social ads on Facebook, Instagram and TikTok target people by interests, location and behavior.
- Social media management delivers a content plan, Reels and design that build trust in your brand.
- Email marketing uses automated funnels, newsletters and SMS to turn existing customers into repeat buyers.
For an online store, Google Ads with Shopping usually takes the biggest share of the budget. For B2B and service companies, search and SEO matter most, while brands and hospitality businesses tend to grow through social media. We define the right mix after reviewing your niche and competitors.
How much digital marketing costs
Your cost has two parts: the team fee and the ad budget, which you pay directly to Google or Meta. Team fees for SEO, Google Ads, paid social, SMM and email are set by agreement after the audit, depending on the scope and the number of channels. Web analytics setup and a marketing audit are priced on request.
As a rough example, an online store with a total marketing budget of 6,000 a month might split it like this: 2,700 for Google Ads and Shopping, 1,500 for SEO, 1,200 for Meta ads and 600 for email and SMS. Treat this as an illustration only. Cost per click and competition differ from niche to niche, so we prepare an exact media plan after the audit. There are no long-term contracts, and you keep access to your ad accounts.
How to measure results
Impressions, clicks and follower counts say nothing about profit on their own. We track cost per lead and cost per sale for every channel and compare them with your margins. That starts with proper web analytics in GA4 and GTM and end-to-end tracking from the first click to the payment in your CRM.
Reporting is transparent. An online Looker Studio dashboard shows spend, leads and cost per lead by channel, and every month we hold a call to review results and agree on the plan for the next month. A common mistake is judging SEO after the first month or pausing ads after a few days without sales. Each channel needs its own evaluation window.
Marketing for a new website
A brand-new site has no Google rankings and no visitor data yet, so it makes sense to start with paid channels. Search and social ads bring in the first leads quickly and show which offers resonate. At the same time, lay the SEO groundwork, including technical optimization, site structure and keyword research, so that within a few months organic traffic starts lowering your average cost per lead.
It works best when marketing is planned during website development, so analytics, page speed and landing pages are ad-ready from day one. If your site is already live, start with a marketing audit: we review your website, ads and competitors and put together a 3-month action plan.
Why Asvir
We work under an official contract, report monthly and give you full access to every ad account. Our head office is in Kyiv, and we work remotely with businesses worldwide. Request a free marketing audit with a media plan using the form below, and we will deliver it within 48 hours.