Google Ads setup and management in the USA
Google Ads management is only worth paying for when the ads pay off, bringing in leads and sales at a cost your margins can support. That is why we optimize campaigns for cost per lead and cost per sale pulled from your CRM, not for clicks. We run Search, Performance Max, Shopping, YouTube and remarketing campaigns, depending on where your customers actually are.
Our PPC management covers strategy and keyword research with competitor analysis and negative keywords, ad copy, banners and videos for PMax and YouTube, and conversion tracking in GA4 and GTM, including offline conversions from your CRM. Every week we optimize bids and search terms and A/B test ads. Spend, leads and cost per lead are available in an online dashboard 24/7.
How much Google advertising costs
The cost of Google advertising has two parts. The first is the management fee, which is set by agreement and already includes first-month setup. The second is the ad budget, which you pay directly to Google, so every dollar is visible in your own account. Cost per click depends on your niche, seasonality, competition and ad quality, so there is no one-size-fits-all number.
Here is a simple example from our ROI calculator: a $4,000 monthly budget at a $2 cost per click and a 3% website conversion rate yields about 2,000 clicks and 60 leads at roughly $67 each. If 30% of leads turn into sales with a $400 average order value, revenue comes to $7,200, a ROAS of 180%. It is an estimate that excludes management fees, but it shows that results depend on your site's conversion rate as much as on the ads.
What budget you need to start
Your starting budget should be large enough to gather data and generate the first leads within a month. Otherwise Google's algorithms do not have time to learn and any conclusions are guesswork. We calculate it from the average cost per click in your niche and the number of leads you want. No campaigns yet? We will prepare a media plan. Already running ads? We will audit your account for free and show where the budget leaks.
Often the cheapest way to lower cost per lead is not raising bids but improving the landing page. We build a dedicated landing page for your ads with one clear offer and a simple form. And to see real sales instead of just clicks, start by setting up GA4 and GTM analytics along with data from your CRM.
Performance Max or Search
Search campaigns show your ads in Google results when someone is already looking for your service. These are the hottest leads, and this format works best for services, B2B and urgent needs. You control keywords, negative keywords and ad copy, so you know exactly what you are paying for.
Performance Max is an automated campaign type that serves ads across Search, YouTube, Gmail and the Display Network at once. It scales sales well but needs strong creatives, accurate conversion tracking and enough data. Our usual approach is to start with Search where demand already exists and add PMax once conversion data has built up.
Google Ads for online stores
For ecommerce, Shopping and Performance Max campaigns built on a product feed are the core. We set up Merchant Center, fix feed errors, segment products by margin and run remarketing for shoppers who added items to the cart but did not check out. If you are still planning an online store build, we make sure the product feed and markup are Shopping-ready from launch.
- Campaigns structured by category and margin instead of one campaign for the entire catalog.
- Revenue passed back from every order, so we optimize for ROAS rather than clicks.
- Regular search term reviews and exclusion of irrelevant products.
Google Ads captures existing demand well, while paid social ads on Instagram and Facebook help you reach new audiences who are not searching for your product yet. Combining the two channels usually produces a steadier flow of orders.
Why Asvir
We have been in business since 2018 and manage $723K in ad spend, with an average client ROMI of ×2.47. You get full access to your ad account, and we work under an official contract with monthly reporting. Our team is based in Kyiv and manages campaigns remotely for clients in the US and worldwide.