Order paid social advertising
Paid social advertising lets you reach your customers on Instagram, Facebook and TikTok before they even start searching Google for a product or service. A single ad rarely sells on its own, though. What works is a funnel: a cold audience gets to know your brand, a warm audience learns about your offer, and a hot audience gets a concrete reason to submit a request.
We build audiences by interests, location and similarity to your existing customers (Lookalike), produce Reels and Stories about the problem your customer faces, and serve clear calls to action to people who have already engaged with your brand. Banner design and Reels editing are done together with our social media management team, so your ads and your profile look consistent. Campaigns can go live in as little as 5 days.
How much paid social costs
The management fee for paid social ads is set by agreement, based on the number of platforms and campaigns. You pay the ad budget separately and directly to Meta or TikTok, so you stay in full control of spend. We will recommend a test budget for your niche, large enough to try several audiences and creatives in the first month and see your real cost per lead.
What drives results is your niche and seasonality, competition for the audience, creative quality and how clear your offer is. The most common mistakes are running one banner to a broad audience with no testing, judging a campaign after two or three days, and skipping analytics, which leaves you guessing which leads actually turned into sales. That is why we recommend setting up GA4 and GTM tracking and website event data before launch.
Instagram or TikTok
Instagram and Facebook are the go-to combination for most businesses: Stories, Reels, the feed and Lead Ads with a form that does not leave the app. Meta offers the richest retargeting tools and detailed audience settings, so service companies, local businesses, online courses and consumer brands usually start there.
TikTok runs on native vertical videos and works well for younger audiences and ecommerce. It calls for a different creative approach: the ad has to look like regular content, not a banner. For B2B companies in the US, LinkedIn Ads is another strong channel. We pick platforms after analyzing your audience and competitors, then shift budget to wherever cost per lead is lowest.
Lead Ads or website traffic
Lead Ads put a form right inside Instagram or Facebook, so people can share their contact details in a few taps without visiting your site. This format usually generates more leads at a lower cost, but some of them are less warm, so it is important to follow up fast and add qualifying questions to the form.
- Lead Ads fit quick decisions: booking an appointment, requesting a consultation or a price quote.
- Website traffic works better when customers need to compare prices or browse a portfolio or catalog before buying.
If you send ads to your website, the landing page has to match the ad. We build a dedicated landing page for paid campaigns with one offer, fast load times and a simple form, so the same budget brings in more requests.
Paid social for local businesses
For salons, clinics, cafes, studios and home services, paid social is one of the fastest ways to win customers nearby. We target a radius around your location, use local offers such as a discount on the first visit, and retarget people who viewed your profile or watched your videos.
When ads are backed by an active profile with reviews and regular content, cost per lead stays noticeably more stable. Our team has been running campaigns since 2018 and has launched 115+ projects in 12 business niches. We are based in Kyiv, work remotely with clients in the US and worldwide, and operate under an official contract with monthly reporting. Send us a request, and we will analyze your audience and competitors for free and propose your first creatives.