Web analytics: know which ads make money

Google Analytics 4 and end-to-end analytics setup

Google Analytics 4 setup is the first step toward knowing which ads make money and which ones just burn budget. Asvir sets up GA4 and Google Tag Manager, events and conversions, connects your ad accounts to your CRM and brings every number together on one dashboard. You see the customer journey from click to payment, not just a count of visits.

End-to-end analytics is built in four stages: advertising, website, CRM and dashboard. In the first stage, every visit gets a source through UTM tags, Google Ads auto-tagging and the Meta and TikTok pixels. Next, we configure events on your site, pass leads and sales from your CRM and present the results in clear reports. We are a Kyiv-based team working remotely with clients worldwide.

Why a business needs GA4

Google Analytics 4 answers the questions every owner asks: where customers come from, at which step they leave the site and how much one lead costs from each channel. Without this data, ad decisions are guesswork and budgets get split by gut feeling.

Often GA4 is already installed but delivers little value: conversions are not configured, leads are counted twice, calls and messenger clicks are not tracked and online store data never reaches the reports. That is why we do not just paste a tracking code. We check whether leads and sales are tracked correctly, and a free analytics check will show exactly what needs fixing.

• Events and conversions: forms, phone and messenger clicks, checkout.
• Ecommerce tracking: product views, cart, purchases and revenue.
• Links to Google Ads and Search Console for a complete traffic picture.
• Consent Mode v2 so data is collected correctly with user consent.

How much analytics setup costs

GA4 + Google Tag Manager setup is priced by agreement and covers events, conversions, ecommerce, Consent Mode v2 and Search Console. A Looker Studio dashboard, also priced by agreement, shows spend, leads and cost per lead by channel online 24/7. End-to-end analytics with CRM is estimated after an audit, because the cost depends on your CRM, phone system and number of ad sources.

The main cost drivers are the number of forms and user flows on the site, whether you run an online store, how many ad accounts you use and whether offline sales need to be imported. A basic GA4 setup takes no more than 2 days, while CRM integration takes longer because it requires access and coordination with your team. All work is done under an official contract.

What end-to-end analytics is

End-to-end analytics combines data from ad platforms, your website and your CRM so you see not only clicks and leads but actual sales. Calls, leads and closed deals from the CRM flow back into ad reports as offline conversions. As a result, Google Ads campaigns optimize for real deals rather than cheap but unqualified inquiries.

The same applies to social media: when the Meta pixel receives data about paid orders, paid social ads on Instagram, Facebook and TikTok learn to find people who resemble your real buyers. You end up comparing channels by cost per sale and can shift budget with confidence.

Consent Mode v2

Consent Mode v2 is a Google framework that tells analytics and ad tags whether a visitor has agreed to cookies. If they decline, tags run in a limited mode and Google partially recovers the numbers through modeling. Without it, some conversions may go unrecorded and ad campaigns get less data to learn from.

We configure Consent Mode v2 together with a consent banner in Google Tag Manager and verify that tags behave correctly in both scenarios. A common mistake is installing a banner that blocks every tag without sending consent signals, so the data simply disappears from your reports.

Why Asvir

Since 2018 we have launched more than 115 projects across 12 business niches, and because we run ad campaigns ourselves, we set up analytics that is practical to use every day. If you want the full picture first, start with a marketing audit of your website and ads. Our head office is in Kyiv, and we work with clients remotely worldwide.